For years before they started CapFusion, the company’s founders built a career out of serial entrepreneurship. They loved the challenge of finding underserved niches in the market and creating businesses to serve them.
But that doesn’t mean they loved everything that came with the entrepreneurship game.
When you’re running your own business — especially if you’ve only been around for a few years — you’re forced to fill several roles. Inventory, staffing, customer service, accounting: Ultimately, everything is your responsibility.
So when a business partner, be it a supplier, vendor or lender, isn’t on the ball, it can be a major source of frustration. When the people you work with aren’t responsive or efficient, it eats up your time. And no one knows better than a business owner that time is money.
Having experienced those frustrations themselves, CapFusion’s founders made respect for their clients’ time a cornerstone of the company’s culture. They realize that securing financing, while extremely important, isn’t the only thing the client has going on.
Here are just some of the ways they prioritize their clients’ time:
- Keeping the application process short and simple: CapFusion streamlined its application process so that clients don’t have to spend hours and hours filling out dozens of forms. They take a few key pieces of information and then get back to you with a funding decision in days. (And they always look for ways to say “yes”).
- Communicating in the way that works best for you: If you prefer to correspond by email, CapFusion analysts will correspond with you by email. If you prefer to do business on the phone, they’ll do business on the phone. Our analysts know business owners’ days are hectic, so they work around your schedule.
- Being responsive: CapFusion analysts get back to you when they say they’re going to, and they don’t take up any more of your time than is necessary. And once a funding application is approved, we work to get the financing into your account in just days.
This approach has been a big success for both CapFusion and its clients. Business owners feel the CapFusion difference right away — and that makes them more likely to come back to us the next time they need financing.
If you’re worried about having to hop through a bunch of bureaucratic hoops to get financing for your business, give CapFusion a try and you’ll see how different the CapFusion experience really is.