The non-bank lending industry has exploded over the past two years, and as the field gets bigger, it’s seeing a lot of change. Some of those changes are beneficial to businesses looking to borrow. Others are making access to capital harder to come by. [Read more…]
Since the financial crisis started in the late 2000s, the non-traditional lending market has exploded. [Read more…]
For years before they started CapFusion, the company’s founders built a career out of serial entrepreneurship. They loved the challenge of finding underserved niches in the market and creating businesses to serve them.
But that doesn’t mean they loved everything that came with the entrepreneurship game.
When you’re running your own business — especially if you’ve only been around for a few years — you’re forced to fill several roles. Inventory, staffing, customer service, accounting: Ultimately, everything is your responsibility.
So when a business partner, be it a supplier, vendor or lender, isn’t on the ball, it can be a major source of frustration. When the people you work with aren’t responsive or efficient, it eats up your time. And no one knows better than a business owner that time is money.
Having experienced those frustrations themselves, CapFusion’s founders made respect for their clients’ time a cornerstone of the company’s culture. They realize that securing financing, while extremely important, isn’t the only thing the client has going on.
Here are just some of the ways they prioritize their clients’ time:
- Keeping the application process short and simple: CapFusion streamlined its application process so that clients don’t have to spend hours and hours filling out dozens of forms. They take a few key pieces of information and then get back to you with a funding decision in days. (And they always look for ways to say “yes”).
- Communicating in the way that works best for you: If you prefer to correspond by email, CapFusion analysts will correspond with you by email. If you prefer to do business on the phone, they’ll do business on the phone. Our analysts know business owners’ days are hectic, so they work around your schedule.
- Being responsive: CapFusion analysts get back to you when they say they’re going to, and they don’t take up any more of your time than is necessary. And once a funding application is approved, we work to get the financing into your account in just days.
This approach has been a big success for both CapFusion and its clients. Business owners feel the CapFusion difference right away — and that makes them more likely to come back to us the next time they need financing.
If you’re worried about having to hop through a bunch of bureaucratic hoops to get financing for your business, give CapFusion a try and you’ll see how different the CapFusion experience really is.
When your company needs financing to take advantage of a business opportunity, weather a down period, or fund an expansion, chances are you could use that money sooner than later.
With traditional banks, the loan application and delivery process can take months — if you can get approved at all, that is. That’s far too long to be effective in today’s fast-paced business environment. The glacial pace of the traditional bank lending industry is one of the reasons that more and more business owners are turing to alternative lenders like CapFusion for their financing needs.
When you put in a application for a CapFusion loan, we’ll get back to you with an approval decision in a day or two. And if we can’t approve the full loan amount you’ve requested, we’ll work with you to find loan product that helps you get started on your business plan. Once you’re approved, we can have the funds into your account within just a couple of days.
So instead of spending weeks completing complicated applications for bank loans and then waiting months more for the approval decision and funding, we get your application process, approved and fulfilled within a matter of days. That’s the CapFusion difference.
If you’re ready to take your business to the next step with a loan from CapFusion, contact us today.
Being in the position of needing business capital is not comfortable.
On the one hand, there’s the excitement of having a plan for your company, and knowing that if you can just push it forward, you’re going to be a success.
On the other, there’s the challenge of finding a lender interested in working with you, filling out an application, and then — if you’re approved — having to decide whether the terms are a good fit for your business or not.
Unfortunately, the stress and hassle of actually finding a lender can take away from the excitement of knowing you can move your business forward if you get the financing.
At CapFusion, we get it. We get it because we’ve been in those shoes many times before. In fact, we’ve been in those shoes so many times that we recognized there was an unfilled need in the market for a trustworthy, reliable and nimble lending partner for today’s business owners. That’s why we started CapFusion in the first place.
We often say that the difference between CapFusion and other online lenders is confidence. We think that’s the key to success for both CapFusion and our clients. Because if our clients know they’re getting a good, straightforward deal, they’ll come back to us — and they’ll tell their friends.
Here are the three things every CapFusion client can be confident in:
- You’ll understand exactly how much the loan will cost you. We know that loans based on interest rates can be hard to analyze and can obscure the total cost of a loan. That’s why we use an easy-to-understand fee structure so you know exactly how much the loan will cost you.
- You’ll get a loan that will be a benefit, not a burden, to your company. Unlike other online lenders, our top priority is not simply pushing as many loans out the door as possible. We firmly believe that if we’re going to maintain our reputation as one of the most trustworthy lenders in the industry, we need to make sure our loans help – and don’t hurt — our clients. That’s why CapFusion may recommend you take out a smaller loan that you initially request.
- You’ll work with people who want to develop a long term business relationship. Our business model is built on the idea that repeat customers are the ultimate sign of success. So when you take out a loan with CapFusion, you can rest assured that you’re working with someone who wants to build a lasting partnership. That means we look for a way to say “yes” to every business loan application we receive.
If you’ve found yourself in that uncomfortable position of needing capital to grow your business but not knowing where to turn for a trustworthy partner, give CapFusion a try. You’ll see the difference.
CapFusion’s B.J. Adams credits the entrepreneurial roots of its founders with the creation of a culture that proactively looks for ways to help its clients — a marked difference from many of the other players in the online space. Adams took the time to answer a few questions about the keystones of the CapFusion culture:
How did your previous experience as an entrepreneur help inform the culture you all have developed at CapFusion?
BA: Before we launched CapFusion, Ryan, Bret and I had created, incubated and spun off a number of successful businesses. While we had several very strong bank partners that provided us capital for projects, there were a number of times we needed cash quickly for opportunistic moves. Even with a strong credit profile, established revenue and substantial assets, we had difficulty finding a bank that could move at the speed needed to support these businesses. It was apparent a glaring need was going unmet, and we saw online lending as the way to help fill that need — especially when we realized that the existing online lenders were all offering the same products, which don’t necessarily fit most small businesses. Businesses need flexibility and confidence, not a one size fits all solution. So that was kind of the basis for our “let’s find win-win solutions” philosophy, which is very different from our competitors.
What is it about that philosophy that sets CapFusion apart from other online lenders?
BA: Our entrepreneurial backgrounds help us understand the financial and emotional struggle that all small businesses go through. So we see things through a lens that isn’t natural for most of our competitors. Flexibility, perseverance and discipline are of the utmost importance in an entrepreneurial venture. We enjoy and respect the journey of growing a small business and we started CapFusion to support other like-minded entrepreneurs. I see the capital we offer to business owners across the country as not just a loan, but rather an investment in their success.
How does that “win-win” philosophy you mentioned before play out when you’re actually working with clients?
BA: We have built a foundation that combines the efficiency and speed of technology with the consultative approach of a competent financial advisor. Bret and I both came from backgrounds in public accounting, so we bring that sensibility to every funding decision that CapFusion makes. A lot of times a client will come and ask us for a certain amount of money for a loan, and we see that a loan of that size might put a lot of stress on the business’s finances. Most other online lenders would just flat turn them down in that situation. But because we’ve been in the client’s shoes before, we always try to find a way to help them out. That usually means suggesting a loan at a size their business can handle — big enough to get them started taking advantage of an opportunity, but not so big that they’re shouldering a burden too big to manage. Because we genuinely want to help other business owners succeed, we take that extra step to find a way to get them moving forward with their plans.
By this point, the scenario is starting to feel awfully familiar. But we never tire of it.
A client will call us up disheartened. He’s looking for a lending partner, but he’s been rejected so many times over so many weeks in a row that he has all but given up hope.
“I don’t know if you can help me,” he’ll start, “but I’ve got a business opportunity I’d like to take advantage of and I’m looking for a loan to make it happen.”
You can hear it in his voice. He can see the opportunity perfectly clearly — a chance to help his customers and turn a nice profit at the same time. And he knows that if a lender would just take the time to dig in to the idea as well, they’d see it as a great opportunity for themselves. But he’s heard “no” so frequently lately that he can’t imagine hearing anything different. You can tell he’s preparing himself for another “That’s not a good fit for us,” or “Try us back in a few months.”
Then his CapFusion lending analyst responds: “Let’s see what we can do here.”
Maybe it’s not a straightforward “yes.” But it’s definitely not a flat out “no.” And that’s what the CapFusion difference is all about.
CapFusion was founded by a group of serial entrepreneurs who recognized the need for a different kind of lender in today’s business environment. After experience getting companies in a number of sectors up and running — and profitable — they’d found themselves in the same situation time and again: Needing capital to take advantage of business opportunities, but getting turned down by traditional lenders.
CapFusion was built on the idea that business owners need a lending partner who moves quickly enough for them to take advantage of opportunities and is flexible enough to provide lending solutions in a number of scenarios.
That’s why CapFusion analysts always look for “win-win” situations with every potential client who calls. Though we can’t always provide the exact amount of funding a potential client might request up front, we’ll almost always come back with a suggested alternative — a loan that allows the business to take the first step in their plan and sets them up for success down the road.
That means never taking a “one size fits all” approach to our loan approval process, which is what many of our clients have experienced at other online lenders before coming to us. It means treating each and every one of our clients with the individual attention and respect their situations deserve.
And it means making a lot of people who have heard “no” far too often very happy by finally giving them a “yes.”
When you’re ready to put your business plan in motion, contact us. We love finding wins for everyone involved.
Any modern business owner can tell you that the pace of business today is faster than ever. And that means when opportunities arise, you need to be ready to pounce. Otherwise, they might disappear just as quickly as they showed up.
CapFusion was built to help today’s business owners take advantage of opportunities in the market by providing quick access to capital, letting them operate quickly and efficiently to turn a profit.
Let’s take a look at a hypothetical example to show you what we mean. We’ve worked with a number of highly respected liquor stores, and learned that it’s common for wholesalers to offer retailers highly discounted rates on major purchases as they’re looking to turn over their inventory. So a retailer might get the opportunity to purchase $25,000 worth of wine from a wholesaler for just $15,000. That inventory purchase might retail for as much as $40,000.
The trouble is, if you don’t have $15,000 around to make the purchase before the offer is gone, your chance to turn a healthy profit is going to evaporate.
That’s where CapFusion comes in. A CapFusion loan for $15,000 paid off over three months will cost you about $1,800. That loan would let your business turn a profit of $8,200 on top of what you’d have earned if you’d bought the wine at regular price.
Helping business owners take advantage of these kinds of situations is one of the reasons we got into the online lending space in the first place. And the good news is, once we have a relationship established with you, we can deliver funds for these kinds of opportunities even faster. It’s no surprise that so many of our clients come back to us time and again — we love helping businesses succeed!
If you’ve got an opportunity you’d like to take advantage of, contact us today. You’ll feel the CapFusion difference right away.
CapFusion was built on a culture that puts building trusting relationships with clients above all else. Today, we check in with co-founder Bret Elliott on how the company approaches working with clients, and how that sets it apart from other online lenders.
When a prospective client first gets in touch with you, what are the first things you want to find out about their situation?
BE: We’re looking to understand what makes their business tick, what their unique model is. One of the things I love about our team is that we are genuinely curious about how business works. So when a client reaches out to us, we want to educate ourselves about their situation and find out how our business loan can help them achieve their short-term goals. That’s a much more personal approach than you find in other pockets of this sector. We don’t rely on a computer algorithm to make our decisions. We trust our underwriters and the personal loan advisors assigned to each applicant.
So why is it that you all spend so much time digging into the details of clients’ operations? Why not just use an algorithm like everyone else?
BE: Because borrowing money is a very personal process. Our philosophy is that if we make our clients’ success our top goal — not just turning around as many deals as quickly as possible — we’re going to be able to help more people and they’re going to want to keep doing business with us. When you truly understand their business model and their margins, you can determine if your loan will help or hurt them. We don’t want to give someone a loan that isn’t going to make them successful. We’re looking for “win-wins.”
A lot of clients have been told “no” by other lenders before they come to you. How is it that you all are able to approve loans for clients that have gotten rejected several times before?
BE: We’ve learned that usually these clients were told “no” by another company’s sales rep who has a very defined box they have to operate in. Any time a potential borrower falls outside that box, or even just on the edge of that box, the underwriter will simply deny the application and move on the next one. More times than not, after we take a little time to understand their business, we quickly find that there is a real opportunity for both sides, CapFusion and the client.
Sometimes the customer will be exhausted after hearing “no” over and over again, or talking to our competitors and getting the same aggressive sales pitch. Nobody listens to their problems, so nobody can come with an actual solution that works for both parties. I love it when a customer starts the conversation saying “you probably can’t help me…” because that’s when we are at our best – we have the flexibility and desire to solve problems. It’s fun to be the breath of fresh air they need after weeks or months of negative feedback.
One of our foundational beliefs at CapFusion is that forming good partnerships makes for good business. That’s why we look for win-win situations with every potential client who comes to us for funding.
And that’s also the motivation behind the new CapFusion referral program, which allows qualified brokers, distributors, professionals and web marketers to connect their associates and clients with a trusted lending partner while also opening up a new revenue stream for themselves.
Here’s how it works: Once CapFusion has approved you as a referral partner, you earn a referral payment each time you connect a new client with CapFusion for a loan. Our referral partners come from a variety of industries and serve in a number of roles. Some are brokers or agents for traditional lenders who need an alternative to refer clients to when those clients don’t qualify for their lending products. Some are manufacturers or distributors who are looking to help their customers take advantage of great purchasing opportunities and want to be able to send such customers to a dependable direct-lender for timely loans. Others are accountants or lawyers whose clients frequently ask them for advice about lending options. We also work with Internet marketers who direct web leads to CapFusion.
Because our reputation as one of the most trusted direct lenders in the space is paramount to our continued success, we thoroughly vet all of our referral partners to ensure everyone has the best interests of our clients in mind. That said, we’re always looking for new partners to help connect us with clients whose businesses could grow and flourish with financing support from CapFusion.
To be considered as a referral partner for CapFusion, fill out the short referral prospect form here. One of our dedicated account managers will contact you soon to explain the program in more detail. We look forward to working with you!